Page views don’t count anymore. True interactivity is key for building brands, experiences and bottom lines. People want to be heard.
The Atlanta Falcons, The Official NASCAR Members Club, BELO Corporation, Southern Newspaper Publishers Association, Scripps, Lee Enterprises, Care.org, and the AJC are just some of the major brands embracing ThePort’s social media suite as a way to build loyalty, facilitate word of mouth and realize new revenue opportunities for increased stakeholder value.
ThePort Social Media Suite offers the benefit of social media and personal content aggregation. These solutions not only transform the user experience, but also transform business models for publishers sports and entertainment brands and industry associations.
The Social Media Suite Includes:
Your communities are built in days thanks to our advanced CSS-driven platform. Communities can be launched as standalone websites or integrated into an existing site.
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Through new social media tools and social networking platforms, users are sharing insights, perspectives and experiences with each other. This evolution of the Internet—Web 2.0—elevates your users’ expectations. Just look at such popular sites as YouTube, MySpace and Flickr. These are not just websites, but virtual communities where users interact; where users convert into members.
The advent of RSS (Real Simple Syndication) is changing consumers' consumption of media. Through RSS, users can subscribe to web site content and have updates delivered to them via newsreaders. RSS technology allows users to subscribe and aggregate only the content that interest them. Many in the publishing and media industry have already embraced this technology by publishing RSS feeds. Some have even begun offering customizable newsreaders on their their websites. Users are responding with more frequent visits, for longer periods of time and by becoming members. |
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