ThePortT Network Adds Powerful News Content Aggregation to ThePort Social Media Suite

Established Social Networking Platform Enables Businesses to Rapidly Launch Their Own Private-Label Online Community

ATLANTA (May 15, 2007) – Leading social media solutions provider ThePort Network (ThePort) today announced the addition of ThePort Start Page which provides news and content aggregation capabilities to ThePort Social Media Suite. ThePort offers the first platform for enabling the rapid deployment and management of branded Web 2.0 online communities that facilitate member interaction, build brand loyalty and create new revenue streams.

ThePort Start Page uses content aggregation technology to deliver a personalized online “news page” for community members. Users can select news and information from the website’s existing content and from third-party sources. Additionally, they can add widgets such as weather, sports tickers, photo slide shows and localized traffic cams. Customizable tabs let users easily organize their news and widgets.

"Community members can receive the news and blog feeds that interest them, right on their own personalized Start Page,” explained ThePort CEO and Co-Founder Bob Cramer. “ThePort Start Page combines the best of web-based news readers and content aggregation tools to further build member loyalty, increase return visits and encourage longer durations of stay.”

Importantly, ThePort Start Page creates additional advertising real estate for community operators, enhancing revenue opportunities. ThePort Social Media Suite’s underlying content management system also enables communities to offer pre-selected content at a higher priority through a “recommended feeds” feature.

ThePort Social Media Suite helps corporations, publishers, sports and entertainment brands, and industry associations to transform their business models to include Social Media capabilities. The solution enables these groups to tap into the power of social networks through dynamic web collaboration, user-generated content including blogging, and RSS feeds.

With ThePort Social Media Suite, private label communities are operational in just days and can be launched as standalone websites or integrated into existing sites.

Communities currently deploying ThePort’s solution suite with the Start Page enhancement include www.myajc.com, www.falconslife.com, and www.baseballnooz.com.

About ThePort Network
ThePort™ Network, Inc. provides an enterprise-class social media platform that enables media companies, associations and non-profits to seamlessly integrate social media capabilities into their existing web assets to facilitate high-engagement marketing, foster increased member-to-member interaction and create expanded revenue opportunities. ThePort Social Media Suite is offered as a service over the Internet and is comprised of ThePort Start Page and Comment Engine, ThePort Social Network and ThePort Rich Media Blog Publisher. Based in Atlanta, Ga., the company's customers include Lee Enterprises, E.W. Scripps, American City Business Journals, Easter Seals and CARE. For more information, visit www.theport.com.